The biggest challenge marketers face today is “How to plan content that generates revenue?”
You are aware of the fact that content is dominating the digital market today. So you keep on creating and posting fresh content each day.
Your main goal should not be to write content every day. The main aim of content is to educate your visitor.
They have come to your website because they are facing some serious problem and your content is the medium through which they can find a solution.
Let me ask you few questions:
Did you ever think: Millions of content get published on a day to day basis. Why should someone read your post?
Do you remember the last time you shared any post on Facebook, tweeted about it on Twitter or recommended your friend or colleague to read a particular piece of content?
You share something only when it inspire/motivate you or makes you laugh or solve your problem which you feel your friends/colleagues might also have.
Next time when you share a post, image or video, ask yourself, why are you sharing it?
The simple answer is: You are sharing because you liked it, and you liked it so much you couldn’t resist sharing it with your friends/colleagues.
A content becomes engaging when it is shared. And this is the type of content you need to create so that your audience also likes it and share it.
In this blog, we will see 9 powerful content plan that will surely generate revenue from your content.
But before we see the content plan in detail, let’s get an idea of the key points through this infographic:
1. Analyse your data
You must be having lots and lots of data in your analytics tool, and you are confused which one to you should consider as important.
That’s Okay. Sometimes I get confused too, which one should I keep, which one should I check later.
At some point every data collected is important. None of the analytics tools give you unimportant data which you can ignore.
For content marketing plan, you should consider Pageviews, Location, Bounce Rate, Age Group, Referral Traffic and Device Traffic. Let’s look at how these KPI’s will help you to make your content plan.
Page views will help you to understand which pages on your website have been viewed the most.
Depending on this data you can analyse what is the reason for increase or decrease in page views of a particular page.
Page views will increase if your content is useful to the visitor, engaging and you have marketed you content aggressively.
Location will help you to figure out which part of the geography likes your content the most, so while preparing your next content, you can target that particular area specifically.
Check the Bounce Rate of your page. Bounce rate > 50% is bad and it will hamper your page rank. So try your best to reduce the bounce rate. We will see how in below topics.
Age Group is one of my favourite KPI. It’s fascinating to see which age group is engaging more with your content. After you analyse this data you will know who is your target audience and how should you prepare the content.
For example: Suppose age group 18-24 are engaging the most with your content. They are mostly college students, so you know they are engaging with your content because they want to learn from you. You can give them free stuff so that they come back to your website for more.
Referral Traffic is another KPI to check you are getting traffic from which website, maybe someone liked your content and posted your link as an answer in Quora. So you know you are getting traffic from Quora.
You can also put your link in the comment on digital marketing forums if your content solves the query.
Device Traffic is another important KPI. If your target audience is mostly mobile users make sure your website is responsive and mobile friendly and it loads within 5 seconds on mobile, because people are not patient especially when they browse on mobile. If your site load speed is slow then people will leave and never return.
2. Show Exit Intent Pop Up
Exit Intent Pop Up comes into action when someone tries to leave your website. This is the best way to hold visitor a little bit longer, by giving them something in exchange for their mail id.
Image Source: google.com
This particular action will lower your bounce rate, and increase your email subscription.
Work on your exit intent pop up to make it appealing to your target audience. Exit Intent pop-up needs to be given similar time and effort as you give for your landing page.
Because you do not just want traffic on the website. You want the traffic to convert into potential customers.
3. Provide coupon code in blog post
You can use your blog to give offers to your customer. Insert the coupon code in between the blog post in the form of a banner.
These coupon codes will be available only on the blog post. Link the banner to the page from where they can select the product and claim offer. This way they will get a chance to navigate your website as well.
4. Grow your subscriber list
The visitor has finished reading your content. Now what? Of Course, you do not want them to leave. Not yet.
Let’s take an example, Suppose your best friend comes to your home, spend some time with you.
You talk about the good old days and now he is planning to leave. But you want him to stay a little longer, so you engage him by asking whether he would like an extra cup of coffee, or you try to talk about few more old memories. You are trying to engage your friend so that he can stay a bit longer.
Same is the situation with every single visitor on your website. Try to engage them by suggesting more topics they would like to read or subscribe to the weekly free ebooks they would like to receive in their mailbox.
This is another way to reduce your bounce rate by keeping the visitor engaged.
5. Do you use heat map?
The heat map is one of the best tools to know which portion of your website is being viewed the most. It works best for Call To Action buttons.
Suppose you have more than one Call To Action button on your page, with the help of heat map you can decide which Call To Action you should keep and which one you can consider removing.
Image Source: google.com
This is how a heat map data looks like. In the above image, you can see the areas coloured have been viewed the most.
6. Use long tail keyword
The advantage of using long tail keyword is that it is very specific to the product you are selling and it will bring relevant traffic to your website.
Your chance of ranking on SERP increases when customers search for a specific product you are selling.
7. Use Infographics & Images
Represent your data and content in the form of infographics.
With the help of infographic and images, you can put your complex data in visual form, which is easy to understand and remember.
Visuals penetrate reader’s mind easily and save their time of going through long content.
If you have some product to sell, put a screenshot of the product dashboard, menu etc. in the blog explaining how the product works.
It is one of the best ways to build up trust & interest about the product in the mind of your target audience.
8. Insert videos into your post
Another way to introduce your product in front of the audience is to insert a video.
Create a video around your product, and answer customer’s queries, explain how your product works, how it will solve customer’s problem. And lastly, put testimonials on what other customers are saying about your product.
If you do not have any product to sell, you can still put videos related to your article from authorised source. But don’t forget to put a link to the source from where you got the video.
A presentation can be used where you can not put all the important data in infographics. You can use images, graphs, coloured text to make your presentation attractive and engaging.
Take the help of Slideshare to put a presentation on a blog.
Content marketing has different form and industries apply different strategies to generate engaging content.
So plan your content accordingly because content does not mean text anymore, it means visuals. It is a mixture of image, video, infographic and much more as discussed above.
Marketing your content on different channels may increase your website traffic for some time, but if your target audience is not present on those channels then all your effort will go waste.
So understand your target audience first. If you are new to market then start with writing few blog post, market it and analyse the results. You will come to know where your audience is and accordingly plan your next content.
Is there any other content marketing plan you came across recently. I would love to know about it in the comment below.